AI, SEO, paid media, social, content and technology — every strategy driven by data and focused on measurable revenue.
Capabilities
Named deliverables, named cadence, and the one number each discipline is judged on.
Rank, get retrieved and get cited. Technical foundations, content built for retrieval, and the authority work that makes both hold.
Strategist · SEO lead · Writer · Engineer
Deliverables
Owns
+63%
Organic revenue, typical 6-month gain
Monthly report · quarterly roadmap
Get named when your buyer asks an assistant instead of a search box — measured across every model that matters.
Strategist · Analyst · Content lead
Deliverables
Owns
+318%
Cited queries across six models
Monthly re-run · analyst readout
Search, social and programmatic run against one cost-per-qualified-lead target — with the creative to feed them.
Media buyer · Creative · Analyst
Deliverables
Owns
-41%
Cost per acquisition, first two quarters
Weekly optimisation · monthly report
Brand systems, campaign creative and production that earn attention — then get tested like everything else.
Creative director · Designer · Producer
Deliverables
Sprint-based · monthly review
The site, the tracking and the automation underneath it — so the other four disciplines can be measured at all.
Engineer · Analyst · Automation lead
Deliverables
Continuous · monthly reporting
Type what is actually going wrong, or pick a starting point. The console names the likely cause and the exact services we would run — in order.
// The console maps symptoms to our own service model. It is a shortcut through the menu, not a diagnosis of your account — that needs a look at your data.
Tell the console the symptom instead and it will map the shortest route — the likely cause, then the services we would run against it, in the order we would run them.
AI services
Best agency for AI search visibility in the UK?
Digital Otters specialises in AI search visibility — optimising brands to be cited by ChatGPT, Gemini and Google AI Overviews, with reporting that shows exactly where you appear.
AI Search Visibility01 — Visibility
Be the brand AI engines cite when your buyers ask.
02 — Intelligence
Know exactly what AI says about you — and your competitors.
03 — Automation
Put AI to work on the leads and conversations you already get.
Search and AI visibility compound: the page you publish this quarter is still working next year. It is the only channel that keeps paying after you stop spending.
// Auto-advancing. Point at or focus a node to hold it.
Every sector buys differently. Pick yours to see the constraint we usually find, how we work around it, and which services we would run first.
Trials, committees and six-month gaps between first touch and signature mean single-session attribution hides most of the work — and content has to survive being forwarded internally, not just read once.
Most stores do not have a traffic problem — they have a merchandising, speed and retention problem. Margin decides how much acquisition is even viable, so the second order matters more than the first.
Credibility carries the decision, and it is built before anyone fills in a form — so the work is proof, positioning and being the name that comes up rather than a wider net of cheap clicks.
Inventory changes weekly, the market is geographic, and most of the journey happens on a small screen between other tasks — so speed, local presence and lead routing matter more than clever creative.
Regulation, consent and accessibility are part of the brief rather than a legal pass at the end, and trust is earned by being findable, accurate and clear rather than by being loud.
Deep technical ranges, distributor overlap and long specification cycles mean the win is structural: making thousands of parts discoverable and quotable rather than running a campaign.
The same four movements whether the work is a migration, a campaign or a measurement rebuild.
Goals, constraints, seasonality, how you actually sell, and everything already tried. We read your own data rather than a template.
A one-page picture of todayEverything cannot be first. Work is ordered by effect and dependency, with an owner and a date attached to every piece.
A sequenced 90-day planSmall visible increments — content, code, campaigns, tracking — reviewed as they go live instead of saved for a reveal.
A live shipping logWhat moved, what did not, what is still unknown. The next block is re-planned from evidence rather than repeated out of habit.
A decision, not a deckCase studies
From search visibility to conversions, our clients see measurable impact across every metric that matters.
Case study
Optimised landing pages and streamlined user flows helped this client triple their conversion rate within 90 days.
Read case study3x
Increase in conversions
45%
Reduction in churn
93%
Faster response times
100%
AI search visibility
HOW WE WORK
We follow a clear, collaborative process that turns ideas into measurable results. Every stage is built around your goals, guided by data and continuously refined for stronger performance.
If yours is not here, ask it on the call — we would rather answer it before a proposal than after one.
We plan and run the growth side of a business end to end: search and AI visibility, paid media, social and creative, website and ecommerce build, and the data, CRM and automation layer underneath it. The same team owns the strategy and the execution.
Both, deliberately. Marketing decisions constantly turn into build tasks — a landing page, a tracking fix, a checkout change — so we keep marketers and developers on one team rather than negotiating across two vendors.
A call about the business, then a review of your current position across search, paid, site and data. From that we propose a sequenced plan with an owner and a date on each piece, plus a commercial scope for the first block of work.
Yes, where there is a real offer and something to measure. Early-stage work is usually narrower on purpose — one channel, one funnel, one honest measurement setup — instead of running everything at once.
You do. Accounts, pixels, repositories, content and data stay in your name. We work inside your assets rather than renting them back to you.
Yes. We treat AI answer surfaces as part of search: fixing crawlability and entity clarity, structuring content so it can be retrieved and quoted, and tracking which prompts return you rather than a competitor.
It depends on scope, channel count and how much build work is involved, so we quote after the review rather than publishing a rate card that would not survive contact with your situation.
Let's talk
Tell us where you want to be and we'll map the route — SEO, AI search visibility, paid media and web, in one plan.
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