Real Estate · Social, Lead Gen & PPCSelling Dubai property to a global buyer, on paid and organic alike.
Burj Mayfair is a Dubai real estate brokerage connecting international buyers to luxury developments from St. Regis, Sobha, DAMAC and AHS Properties. We run their social media management, lead generation and PPC — the three channels that turn a high-value browser into a qualified enquiry.
- Social media management
- Lead generation, qualified & routed
- PPC management across search & meta
- Live at burjmayfair.com
The client
A brokerage selling on trust, at a high ticket size
- Sector
- Luxury real estate brokerage
- Market
- Dubai & Abu Dhabi, UAE
- Buyer
- International property investors
- Services
- Social media, lead generation & PPC
The challenge
Big-ticket decisions, made from another country
A buyer weighing a multi-million-dirham property rarely converts on the first visit. Burj Mayfair needed a social presence credible enough to hold that buyer's attention over weeks, paid campaigns efficient enough to justify the cost of reaching an international audience, and a lead process that could tell a genuinely interested investor from someone browsing renderings.
- 01
A long, considered buying cycle
Presence had to stay credible across weeks or months of consideration, not just at first click.
- 02
An international, multi-market audience
Campaigns needed to reach serious overseas investors, not just local browsers.
- 03
Multiple developer partners to represent
Content and campaigns had to flex across St. Regis, Sobha, DAMAC and AHS listings without losing brand consistency.
- 04
Leads worth an agent's time
At this price point, an unqualified lead wastes a senior agent's time, not just ad spend.
What we did
Three channels, one buyer journey
Social builds the trust, PPC brings the volume, and lead generation makes sure only real buyers reach an agent.
- Social media
Presence that holds attention over months
Ongoing content across developments and developer partners, built to keep a considering buyer engaged for as long as their decision takes.
Social Media Management - PPC
Search & social campaigns reaching overseas buyers
Paid campaigns managed across search and meta platforms, targeted at the international markets Burj Mayfair's buyers actually come from.
PPC Management - Lead generation
Enquiries qualified before they reach an agent
A lead process built to separate a serious investor from casual interest, so sales time goes to the enquiries most likely to close.
Lead Generation
The work
The site the campaigns drive traffic to
Homepage — project search with budget, developer, country and city filters, the landing point for paid campaigns.
Exclusive benefits — the incentive offers (hotel stays, Ferrari World passes) used to convert considering buyers into leads.
Developer partners — St. Regis, Sobha Realty, DAMAC and AHS Properties, the portfolio content is built around.
Timeline
How the engagement runs
- Phase 1
Audience & channel strategy
Target markets, developer portfolio and campaign structure mapped before spend goes live.
- Phase 2
Social content & PPC launch
Content calendar and paid campaigns across search and meta go live together.
- Phase 3
Lead qualification built in
Enquiries routed and qualified before reaching Burj Mayfair's sales team.
- Ongoing
Optimize & scale
Campaigns and content refined monthly against enquiry quality, not just volume.
Services used
