Real Estate · Website, Social Media & Lead GenA luxury developer's digital presence, end to end.
United Lifestyle is the property development wing of the United Group, offering premium apartments and penthouses. We built their website, run ongoing social media management, and generate qualified buyer leads for active projects.
- Website design & development
- Ongoing social media management
- Lead generation for active project launches
- Live at unitedlifestyle.pk
The client
A developer selling on trust and finish quality
- Sector
- Real estate development
- Market
- Pakistan
- Buyer
- Buyers of premium apartments & penthouses
- Services
- Website, social media & lead generation
The challenge
Selling units months before handover
United Lifestyle sells apartments and penthouses that are often still under construction, so the entire pitch rests on trust: the brand, the renders, the payment plan, and a steady stream of visible progress. The site needed to carry that trust, social media needed to keep buyers engaged through a long build cycle, and every campaign needed to produce leads a sales team could actually close.
- 01
Selling a promise, not a finished product
Units are marketed pre-completion, so buyer trust has to be earned visually.
- 02
A long, multi-touch buying cycle
Buyers follow a project for months before committing, so engagement has to be sustained, not one-off.
- 03
Discounts and payment plans need urgency
Limited-time offers and installment plans need to be surfaced clearly, not buried in the site.
- 04
Leads need to be sales-ready
A large-ticket purchase means the sales team needs qualified enquiries, not raw form fills.
What we did
A site, a social presence, and a lead engine
Three connected workstreams, built to move the same buyer from first visit to booked unit.
- Website
Built for trust and for booking
A site that leads with live project imagery, current offers and payment plans, and a clear path to booking a unit — designed and developed from the ground up.
Website Design & Development - Social media
Keeping a long buying cycle warm
Ongoing content covering construction progress, unit walkthroughs and offers, keeping prospective buyers engaged through months of decision-making.
Social Media Management - Lead generation
Enquiries the sales team can close
Campaigns built around live offers and installment plans, driving enquiries into a pipeline the sales team can act on directly.
Lead Generation
The work
The site, live
Homepage — the active project's current discount and payment plan, surfaced above the fold.
Brand introduction — positioning United Lifestyle as the property development wing of the United Group.
Timeline
How the engagement ran
- Phase 1
Discovery & strategy
Mapped active projects, target buyers and the offers driving current sales.
- Phase 2
Website design & build
Site designed and developed around live project imagery and current offers.
- Phase 3
Social media launched
Ongoing content calendar started, covering progress updates and offers.
- Phase 4
Lead campaigns running
Ongoing lead generation feeding qualified enquiries to the sales team.
Services used
